Online Shopping Cart Basics

For anyone looking to start or expand an online business, it is a good idea to understand online shopping cart basics. Wondering what exactly a shopping cart is and why it is necessary to build a successful online e-commerce enterprise? Continue reading to find out more about shopping cart basics and how to choose the best shopping cart provider.

What is a shopping cart?
Shopping cart software is typically used in e-commerce web hosting to assist customers making purchases online. Shopping carts allow potential customers to browse, change item quantities, add/delete items and organize their online shopping purchases. Some shopping carts are available with regular web host providers, and larger shopping carts are typically only available with e-commerce web host providers. A shopping cart is beneficial to the merchant because it allows the store administrator to manage the store where you can add products, set up shipping and payment options as well as process orders.

Why is a shopping cart necessary?
To ensure a successful online business, it is necessary to know the online shopping cart basics in order to have a quality shopping cart available for customers. Shopping carts have storefront displays to provide customers with information about product details, search pages, checkout pages and more. Another key element of a shopping cart is that it serves as a database for storing information like product detail pages, customer data and order information. These are helpful in ensuring organized transactions for both the customer and the merchant. Having a professional and organized online business and website is a great way to make sure customers keep coming back for the products offered as well as the ease of shopping with your online store.

How to choose the best shopping cart provider:
Especially if you plan on attracting lots of web traffic, using an online shopping cart that can hold many products instead of just a few is a good idea. Most online shopping cart basic shopping cart software offered through web host providers are not typically very large. In order to get a shopping cart capable of holding a lot of items, this usually must be done with a shopping cart from an e-commerce web host provider or a hosted shopping cart solution like BigCommerce. Online shopping carts that have the best shopping cart features often also have merchant account services  so you can process your own transactions rather than going through a third party like Paypal.

These online shopping cart basics are great for any online business entrepreneur or frequent online shopper to understand. Learning how a shopping cart works and how you can use it to your advantage will help attract new online customers to your business website. For complete hosted shopping cart solutions we recommend the following two:

BigCommerce

Volusion